Our story

Less screen time.
More pasture time — for you too.

My Farm started at a working homestead that outgrew spreadsheets. Pickup days, reminder texts, payment tracking, and herdshare paperwork were eating hours that should have been spent with the animals.

Goats on pasture

Why we built it

Generic small-business software doesn't understand recurring weekly pickups, vacation holds, or herdshare agreements. Enterprise farm platforms are built for operations ten times our size.

We wanted something in the middle: a tool that remembers who gets what on Tuesday, sends a professional text from the farm's number, and creates a pay link when someone owes — without a full POS or a CRM built for retail.

That became My Farm. We use it ourselves, ship improvements every week, and keep the product focused on direct-to-consumer farms selling raw milk, herdshares, eggs, and other weekly products.

What we believe

  • Built for farms with 10–60 weekly customers — not warehouse-scale operations.
  • Pickups, SMS, Stripe payments, customer portal, and herdshare contracts in one app.
  • Honest pricing with a 30-day free trial. Cancel anytime.
  • SMS compliance built in — STOP, HELP, and opt-in handled properly.

From the field

From the farmer who built it

My Farm runs on a real route — not demo data.

I built My Farm because nothing else fit a small dairy selling direct. One Jersey and three Shorthorns, about 75 families a week on pickup and delivery — I was tired of spreadsheets and tools that weren't made for farm to customer. Now my week is in one app — pickup days, who paid, and automatic day-before texts from my farm number.

Luca Jean

Founder · Southern Illinois dairy

Questions?

We're a small team and we read every message. Reach out at luca@myfarmingapp.com.